Each of our four committees meets regularly. These are are based on the The Main Street Four-Point Approach® of the National Trust for Historic Preservation.
Design takes advantage of the visual opportunities by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, landscaping, merchandising, displays, and promotional materials. Its aim is to stress the importance of design quality in all of these areas, to educate people about design quality, and to expedite improvements downtown.
Promotion takes many forms, but the goal is to create a positive image in order to rekindle community pride and improve retail sales events and festivals and to create a positive public image in order to attract investors, developers, build healthier merchants, and attract new businesses.
Economic restructuring strengthens existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding existing businesses to provide a balanced commercial mix, converting unused or underutilized space into productive property, sharpening the competitiveness and merchandising skills of business people, and attracting new businesses that the market can support.
Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the community. This will allow the Main Street revitalization program to provide effective, ongoing management and advocacy of downtown. Diverse groups from the public and private sectors (local government, bankers, merchants, property owners, community leaders, and others) must work together to create and maintain a successful organization.